8 tips to stand out in the femcare market

The pandemic has changed everything, including the femcare market. In 2020 alone, retail sales grew by 2%, hitting $104 billion globally[1]. Once dominated by a handful of players, the feminine hygiene industry is getting crowded. The customer has changed. Information-hungry, tech-savvy, green-conscious and not open to down-trading: this is who you're selling to.

You need to up your game. Want to know how? Follow our 8 tips.

Or better yet: contact us! We will discover together our “Business Made Easy” approach and our services to streamline your value chain and generate the highest value for your business: from consultancy on product and market development and turnkey solutions up to investment protection services and start-up support.

[1] Tissue and hygiene: world market for disposable hygiene, Euromonitor International