8 tips by GDM to stand out in the femcare market

8 tips to stand out in the femcare market

Please accept marketing cookies to view this content.

The pandemic has changed everything, including the femcare market. In 2020 alone, retail sales grew by 2%, hitting $104 billion globally[1]. Once dominated by a handful of players, the feminine hygiene industry is getting crowded. The customer has changed. Information-hungry, tech-savvy, green-conscious and not open to down-trading: this is who you're selling to.

You need to up your game. Want to know how? Follow our 8 tips.

Or better yet: contact us! We will discover together our “Business Made Easy” approach and our services to streamline your value chain and generate the highest value for your business: from consultancy on product and market development and turnkey solutions up to investment protection services and start-up support.


[1] Tissue and hygiene: world market for disposable hygiene, Euromonitor International
Category
See all news See all news