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Light incontinence strikes one woman out of three and the rate increases with the age. The reason behind the growth of this segment in USA, European Union and Japan, as well as in the emerging markets, is the increasing consciousness of women that are becoming more and more aware on how to manage light incontinence, coupled with the efforts to overcome traditional stigma and expand products availability on store shelves.
Discrete protection and odor control are the main features requested by final consumers, to easily manage this problem during their normal daily activities.
Female pad