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Overview

Adult Incontinence is the hygiene industry segment with the fastest growing rate over the last decade.
While emerging markets start seeing consumers enlarging the awareness of available products and their increased affordability, ageing population remains the key driver of growth in the traditional Western markets and in Japan.
The most innovative and premium products have been recently launched in these areas, where the Incontinence segment has high penetration among the population and consumers seek for security, comfort and discretion rather than the best deal.
 

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