Baby pants: the next Baby diapers’ trend in Asia-Pacific
Which are the main success reasons for Baby pants expansion in Asia-Pacific?
Today’s parents are becoming increasingly aware of Baby pants benefits when they are toilet training their children, in consideration of:
|CONVENIENCE||COMFORT FIT||COMPETITIVE PRICE|
|Baby pants allow to slip on and off easily the product compared to open diapers, responding to the convenience market need||Baby pants wearability ensures the required comfort fit for growing children, acting as much like real underwear as possibile and helping them with the transition||In Asia-Pacific, retailers have launched smaller packs, with one or two diapers per pack, in order to proposse them at a competitive price|
GDM solutions responding to the Asia-Pacific market trends
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Data source: McKinsey & Company, "Research and Market" report elaboration, Google's E-Commerce research, Euromonitor 2017